As a Designer of Change Pavlína focuses on transformation and innovation which is centred around the customer. As a Strategist in 2FRESH and a Google mentor, she helps companies of different sizes and set-up to grow, scale and thrive. Pavlina is very passionate about female empowerment in a business environment: She started a group #HolkyzMarketingu which in 5 years grew into 10 000+ women network with regular workshops and meet-ups.
She focuses on business, marketing and technology in fashion and design. From her career in the fastest growing fashion player ZOOT to regular fashion business workshops and mentoring for 60+ brands, as well as organizing the first ever Czech FashionTech conference, her goal is to nourish innovation in this industry. She has 14+ years of experience in training and 8+ years in a managing role both in start-ups and corporations: led teams of 2 to 120 people. Responsible for budgeting, reporting, staff utilization rate and P&L. She is a great communicator with an extensive network of contacts in CEE and has a passion for connecting people and businesses.
Pavlina is a published author and a public speaker at international conferences with a Top30 CZ&SK Klout score. She is a Board Member for Transparency International and a spokesperson for Social Impact Awards 2017. She serves as a judge of a PR award Zlatý Středník and an internet award Křišťálová Lupa. She was selected to Aspen Institute Young Leaders Program and YTILI.