Jiří Kůs popularizes nanotechnology and the concept of the new industrial revolution and sharing society, ideas of the American economist Jeremy Rifkin. He is a technician who overlaps with the humanities. He studied industrial energetics and later sociology and psychology. For over twenty years he worked in industrial automation as Commercial Director of a Czech-Italian firm. He co-founded the nanoSPACE company dealing with revolutionary anti-dust mite nanofibre beddings and he is president of the Czech Nanotechnology Industries Association, whose establishment he initiated. His vision is that of a world where energy is decentralized and for free, there are self-driven electromobiles in the streets and people’s health is monitored by nanosensors.