Jan Hebnar

Owner, Sinovia

Jan Hebnar is a lecturer with extensive experience in business field and government relations. Starting his career with Czech Ministry of Industry and Trade, he soon became the Director of EU Market Deptartment. The team he led accomplished a series of
important negotiations with the EU. In 2009 was Mr. Hebnar transferred to Czech Embassy in China. Working as the Deputy Head of Commercial Section of the Embassy, Jan focused on bringing small to mid scale Czech business to China and vice versa. With the ambition to dive deep into Chinese business world, Jan came back to China in 2013 as the Managing Director of a well established European engineering group to lead its business presence in Greater China area. In his spare time, Jan continues his passion in opening doors for small western businesses to Chinese market through his 0own consulting firm Sinovia and occassionally lectures on well established economic universities on various topics concerning doing business in Asia. Jan holds a Law Master´s degree and MBA from Peking University. He speaks English, Chinese, Czech and French.